The Next Practice, Canadá
Jeb Brugmann is a leading practitioner and thinker on strategy and the process of innovation. For 25 years he has devised solutions to help local communities access the benefits of globalization, and to help global organizations –from the United Nations to Fortune 500 companies to international NGOs—engage effectively in local communities and markets. His work focuses particularly on the critical contribution of innovation at the micro-level (e.g., the locality, business model, or consumer cluster) to achieve macro-level strategy objectives.
As the founder and chief executive of major international organizations and programs, as a social entrepreneur and for-profit private sector entrepreneur, and as a corporate and urban strategy consultant, he has worked on the ground in scores of cities and rural regions in 28 countries.
Jeb has played a particularly pioneering role in three areas of “next practice”:
- Global civil society organization
In the 1980s, during the latter years of the Cold War, Jeb pioneered new ways of organizing transnational cooperation between NGOs and cities. Many of these approaches became modus operandi in the 1990s. Examples: Brugmann foresaw the growing transnational migration of legally marginalized, disadvantaged people. He mobilized scores of U.S. cities to become “Sanctuary Cities,” and developed a nationwide media presence speaking out against narrow-minded anti-immigrant sentiments. He also led establishment of one of the first officially-sanctioned channels for independent U.S.-Soviet civil society relationships in the Reagan-Gorbachev era. He mobilized sub-national governments internationally to protect Earth’s atmosphere through local law, prodding chemical manufacturers to phase out CFCs and the U.S. government to ratify the UN Montreal Protocol.
- Urban sustainability
In the late 1980s and 1990s, Jeb understood that global urbanization had made cities the geographic “point sources” of global environmental problems. He pioneered the field of “urban sustainability,” founding ICLEI, the international environmental agency for local governments, in 1990. Examples: He served as ICLEI secretary general from 1990-2000, establishing its global operations and presence in international policy forums. He led the international community’s adoption of the Local Agenda 21 initiative at the 1992 UN Earth Summit, precursor to the engagement of more than 6,500 cities and towns in 115 countries. In 1992-93 he co-founded the Cities for Climate Protection campaign, a global program that has supported hundreds of cities to prepare inventories and mitigation plans for their greenhouse gas emissions.
- “Bottom of the Pyramid” business development
In 2004, Jeb joined renowned business strategist Prof. C.K. Prahalad in establishing The Next Practice and its innovation process for companies seeking to serve large low-income populations at the “bottom of the pyramid.” Examples: He helped bp develop the distribution and retail model for its smokeless biomass stove in rural India, as well as a safe fuel packaging and retailing solution for South African townships. He helped Reuters develop their entry plan for a mobile phone-based weather, market pricing, and agricultural information service for small Indian farmers. Brugmann remains a thought leader and active practitioner in this field.
Jeb’s work has been financially supported by the governments of Australia, Brazil, Canada, Colombia, the European Union, Finland, Germany, Japan, the Netherlands, South Africa, the United Kingdom and the United States, as well as the UN Development Programme, UN Environment Programme, UN-Habitat, the World Bank, hundreds of municipalities, and numerous private foundations. His initiatives have received official praise from the UN General Assembly (1997), the UN Conference on Human Settlements (1996) and the UN World Summit on Sustainable Development (2002). Brugmann’s leadership won him the Millennium Award (2000) from the European Environment Agency/Princes’ Award Foundation and the Stockholm Partnerships Award (2002) from the City of Stockholm and King of Sweden.
Strategist and innovation consultant
Whether through executive leadership or consulting to client organizations, Jeb takes a unique “applied strategy” approach that designs, tests, and institutes the new models and solutions needed translate a new strategy into the next standard of practice. His partners and clients have included national government agencies, major corporations, cities, United Nations programs, the World Bank, private foundations, and national and international NGOs.
Author and researcher
Jeb is the author of Welcome to the Urban Revolution: How Cities Are Changing the World (2009), and a contributor to four books on urban sustainability. He has published in Harvard Business Review (winner 2007 McKinsey Award for best article) and other peer-reviewed academic journals. He established and was a regular contributor to an extensive series of case studies on urban management best practices. He is a longstanding editorial board member of the journal Local Environment.
Jeb’s work is analytics driven. He has been a principal researcher for multi-year, multi-country action research projects, including the Urban CO2 Reduction Project, a 12-city project to develop the methodology for urban greenhouse gas inventories and mitigation planning; and the Local Agenda 21 Model Communities Program, a 14-city project to develop methods for sustainable development planning. In business practice, he specializes in providing clients with innovative ways to size and segment markets to increase their competitive advantage and operational efficiency. He also specializes in qualitative consumer research for BOP markets.
Teacher and speaker
Jeb is a faculty member of the University of Cambridge Programme for Sustainability Leadership, and has lectured at other universities in the U.S., Canada, U.K., Brazil, and Australia. His speaking career has taken him to 19 countries. Audiences have included: the IIT Institute of Design Strategy Conference; the CIES World Food Business Summit; the World Bank; the Ministries of Environment of Colombia, Germany, Japan, Korea, and South Africa; the Oxford University Global Economic Governance Programme; the UN World Urban Forum; the World Water Forum.
Father, trekker, and handyman
Jeb lives in Toronto with his partner, Saddeiqa, and two sons, Rashad and Kareem, where he operates the family ice hockey shuttle service. Growing up in a community where residents built and maintained their own water system, bridges, and community facilities, Jeb enjoys a periodic “fix” of hands-on landscaping and recreational construction projects. When life permits, he enjoys long distance hiking, canoeing and cross-country skiing. He completed hiking the 2,000+ mile Appalachian Trail when he was 16 years old, and plans a similarly ambitious adventure upon the reversal of those numbers. << back